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The Performance Coaching Continuum...
...Choosing the Right Type of Coaching

Before we can choose the right type of coaching, we need to agree that coaching is required rather than therapy or counselling. If a client is suffering from long term, serious emotional issues such as bereavement, then therapy or counselling are indicated. Therapy and counselling are both 'away from' techniques, seeking to move a client away from the historical negative experience, but by definition always referencing the experience. On the other hand, coaching (and NLP) are 'going towards' techniques always focused on a future, desired, positive goal that has not yet been experienced. Some practitioners seem to be attempting 'couching', a blurring of counselling and coaching. I never would. I am not a therapist or counsellor. I would always refer a client to a trained therapist or counsellor when necessary.

The Performance Coaching Continuum then offers a choice of three types of coaching: Renewal Coaching, Developmental Coaching or Enhancement Coaching.

Renewal Coaching is for the client who is unable to grow their knowledge, skills or abilities (KSAs) and is in the wrong line of work. They cannot improve their performance or productivity in their current job. Rather than trying to 'save' them, the intention of the coaching is to help the client move to a job where they can thrive, and with their self-respect intact. HBDI® profiling will be of immense benefit in identifying the right type of work.

Developmental Coaching is for the client who is in the right job, but not meeting their targets, and whose performance and productivity can be improved. They may need to improve their knowledge, skills or abilities (KSAs) or overcome internal barriers such as lack of people skills, low self-confidence, stress or anxiety. Developmental Coaching helps them meet their targets by utilising their positive resources.

Enhancement Coaching is for the client who is in the right job and already meeting their targets. Enhancement Coaching helps them set and reach even higher targets. However, standard coaching techniques relying on the client's own positive resources may not be sufficient.

With standard coaching techniques but where the client has insufficient positive resources, the internal barriers will continue and the client will not reach their goals. If the client's own resources are insufficient, then external resources from neuroscience are needed, and the only way forward is Coaching with NLP.

for the right type of coaching...
call +44(0)7989 045050 or email me.